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New Marketing Materials bring in more Sales

I have been in business for almost ten years and have never had a problem bringing in new customers until this last summer.  My sales have dropped and my advertising doesn’t seem to be doing the trick any longer.  I hired a Marketing Consulting Agency to review my advertising campaign and give me suggestions on how to improve sales.  I really had not updated by marketing materials and they suggested that I mix it up a bit and get rid of the stale content that I had used for so many years.  I didn’t want to change something that was working well, but now that it is outdated, I need to keep up on it a little better.